The Art of Woo: Using Persuasion to Sell Your Ideas. Mario Moussa G. Richard Shell.

The Art of Woo: Using Persuasion to Sell Your Ideas

Chicester: Capstone Publishing, 2008. Reprint. Paperback. USED - Very Good. With French flaps. Moderate edge wear and light scuffing to wrap. Small nick to fore edge. Clean, unmarked and bright. Binding tight and square. Appendices. Notes. Topical Bibliography. Index. 15,5 x 23.5 cm. 312 pp. Item #13475

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report.

Price: HK$60.00

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