The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business. Mary Gehlar.

The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business

New York: Kaplan Publishing, 2008. Revised and Expanded Edition. Outsize Softcover. USED - Good/ Very Good. Light wear to wrap. A few spots of foxing to edges. Prior owner's name to top corner of title page, otherwise clean and unmarked. Binding tight. B/W photographs. Insert with colour photographs. Notes. Resources. Index. 18 x 23 cm. 286 pp. Item #14310

In this must-have guide, Gehlhar reveals essential information on:

- Creating a viable business plan
- Social media strategies to grow your customer base
- Maximizing online sales to get your designs directly into customers’ closets
- Integrating sustainability in your sourcing and manufacturing
- Collaborating with influencers, stylists and brands to expand your audience
- Landing the right financing for your type of business
- Establishing wholesale partnerships with the best retail stores
- Navigating the pitfalls of production both at home and abroad.

Price: HK$60.00

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